Asics Shoes ASICS® was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, ASICS® is an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which translates, "A Sound Mind in a Sound Body." Originating in Kobe, Japan over fifty years ago, ASICS® shoes and ASICS®clothing were introduced to the United States in 1977. Throughout the years and running beyond today, the ASICS® philosophy imparts an incredible story of athletic performance and technical advancements.
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